My name is James Fry and I am a Somerset-based creative director, graphic designer and illustrator.

I've produced work for a wide range of clients across various sectors such as Alfa Romeo, Avon & Somerset police, Bath & North East Somerset Council, Blaise Castle & Museum, Bristol City Council, Bristol Museum & Art Gallery, Bristol Youth Links, Environment Agency, Fiat, Honda, Local Sustainable Transport Fund, Kia, Metrobus, Mitsubishi, MShed, NHS trusts and commissioning groups, Nissan, North Somerset Council, Ssang Yong, Somerset County Council, South Gloucestershire Council, Sustrans, Tesco, Toyota, Travelwest, University of Bristol, We Are Bristol, Western Gateway, West of England Combined Authority, West of England partnership, and various magazine publishers.

I work on a wide range of projects, big and small - from corporate design for large multi-national companies, high profile national campaigns for central government, to creative projects for start-ups and SMEs. I welcome commissions of any size, and am always happy to talk through your requirements at any stage of the project.

With two decades of creative direction, design and illustration expertise, you can be sure that your project will be in capable and professional hands, and will be crafted with the utmost care.

A long career in design for both litho and digital print means I have an arcane knowledge of printing processes and finishing that will make your project really stand out from the crowd, and am experienced enough to avoid common costly pitfalls. I have an expert working knowledge of industry-standard platforms and am also trained to produce cartography to a national standard of legibility and accuracy.

I am also qualified in both Agile and APM Project Management so can use these methodologies to ensure a thorough, professional approach and level of oversight to any project.



• Creative direction
• Campaigns
• Exhibitions
• Logos and branding
• Annual reports
• Business cards & stationery
• Flyers
• Digital assets
• Vehicle livery
• Promotional items


Illustrations give a hand-crafted feel to a project. They are also unique, just like your brand, and bring a human touch which is very appealing to customers and audiences. I can create bespoke illustrations for your project - original drawings and paintings which are then digitised so you can use them wherever you like.


Copywriting, content creation and editing can be provided as part of the design package at competitive rates; anything from a concise strapline for a campaign to transcribed interviews or a full-blown annual report.


• Website builds
• Social media assets
• Email campaigns
• Mailchimp templates
• Video editing
• 3D modelling
• Interactive PDFs


My work history

After graduating, I worked as a designer and artworker for various London agencies before moving to Bristol, where I spent several years freelancing and running popular music and film events in the city. After many years of living and working as a designer in Bristol I fled to the country, and now live in the rolling Mendip hills of Somerset with my wife and two children, where I work full-time as a creative director / senior designer. I enjoy walking, reading and haven't yet grown out of my habit of collecting obscure old records.


Ready to start your next project? Great stuff!
Send me an email and I will be happy to discuss your requirements.